Hi all, I just got back from a tiring 5 days of teaching, meetings, dinners and miles of walking through tradeshow displays. I haven’t quite digested everything yet but I’ll dash off a few more impressions of the developments in the photo community. My impressions, of course, only represent my personal perspective as an imaging artist working in a primarily commercial context. A lot of the focus of PMA is on the general consumer – the average user who purchases photo related products and the businesses that that are targeting the widest possible market.
This years PMA show seems to continue a shrinking trend that started 10 years ago. In the old days the photo business was going gangbusters and the show was huge! Whole sections were devoted to lab processing equipment, printing equipment of all types, mini-lab specific equipment as well as literally hundreds of camera manufacturers each with their own booth – every conceivable type of photo accessory imaginable. Gone are the massive lab equipment booths and almost all of the smaller camera manufacturers as well as the large variety of mini-lab vendors. The big booths this years were Canon, Nikon, Kodak, Fuji, HP, Epson, Sony, Panasonic and Samsung. Somewhat smaller booths represented Olympus, Pentax, Casio and Leica. Just about every other booth was in the 12×12 and under size!
This may represent a general downturn in convention attendance as the costs of renting and producing trade show exhibits have skyrocketed but one has to wonder if it also has something to do with the disruptive nature of digital technology in general and internet technology more specifically. These days most people can find out everything they need to know about any product at all on the internet. The trade show simply provides a kind of temporal focus for product announcements and an excuse for well-healed attendees to travel to a desirable location to party after hours with a tax credit. Of course a lot of business is conducted at these shows with retailers ordering product for the coming year and various deals struck between marketers, manufacturers, suppliers, importers and product endorsers. The trade show is definitely not dead its just not the behemoth it once was with the displays scaled back to coincide with the general economy of the times.
All that being said, its still fun to go to PMA to be immersed in all things photographic. This year, as it has been for the last few years, it was very clear that “all things photographic” did not include much in the way of film. Film was relegated to a very small display board showing the line of film products in the Kodak and Fuji booths. The bulk of the booth space was devoted to digital products! There were only two other booths that had anything to do with film – one table for a company that did silver reclamation and a small booth for a company that sold wet chemistry processing equipment.
The two most popular themes at the show were photo books and online services. It seemed like every other booth had something to do with one or the other or both! There was a new PMA photo book showcase exhibit with numerous examples of book types, bindings, materials and printing processes represented with different physical book on display with a tabular “score sheet” that rated the quality along several parameters based on a 5 “consumer” panel of judges. The entries ran the gamut from low cost online assembled books to high-end wedding album custom layout coffee table volumes. There were quite a few samples that utilized photo paper pages that laid perfectly flat when open and had no “seam”, just a slight crease such that double page horizontal images were displayed in an uninterrupted manner. Very cool and, it seemed, mostly intended for wedding albums – I thought these binding types would work exceptionally well for fine art portfolios.
Online photo applications were everywhere! Most were variations on web hosting with print fulfillment. upload images and have print requests sent to photo labs. Everyone had some kind of web front end with varying degrees of customization. Some were flat fee types with a sign up fee plus some kind of consistent monthly fee but they were more often than not a revenue sharing model – the web hosting service would provide most of the setup and server space free in exchange for a percentage of the profit from the services sold. Everything could be branded to whoever was fronting the business. Some services targeted individual photographer, some aimed at labs. Quite a few services were offered for camera stores, that had no lab capabilities, to connect to lab services that provided prints, etc… for a percentage of the transaction. All of this, of course was just an additional “middle man” to separate the customer from the final service provider and its hard to image how the profit diffusion could benefit anyone – still, this general idea was very popular with a number of vendors supplying similar web services.
Well… there is more to share, including what I thought was the coolest photo product at the show but I’m going to have to stop here and continue tomorrow when I get a chance to sit down again for a couple of minutes. Right now I have to prepare for a Monday back at work after a week away. Stay tuned for the next PMA installment.